Workingmenblues

Workingmenblues’ main drive is to constantly innovate their products to stay ahead of design trends and offer a unique tailored service to their clients. Throughout the design process we captured ,modernity, simplicity whilst maintaining a high end aesthetic. Alongside the brand identity that we developed for Workingmenblues, we also created all their marketing collateral such as hang tags, poly bags, business and fabric cards, etc. After that we went on to create an interactive website that clearly communicates Workingmenblues’ brand message. Workingmenblues stands for optimal quality, innovative product development, sustainability and a personal approach to doing business. Our challenge was to capture all these elements in a brand message that was clear enough to be understood by Workingmenblues’ clients as well a speaking to the hearts of the end consumer. Some of the key words that shape their identity are: reliable, resourceful, personal and innovative. We translated this to “Pour l’amour du vêtement” – for the love of garments.